A small toy with big teeth and big eyes is now making huge money and headlines all over the world. The name? Labubu. This little doll is not just a toy anymore—it’s a global craze, and people are ready to spend lakhs (even crores!) just to get one.
Let’s explore how Labubu Doll became a superstar and why everyone—from celebrities to collectors—is going crazy over it.
What is Labubu?
Labubu Doll is a cute-but-creepy collectible toy made by a Chinese company called Pop Mart.
It was designed by a Belgian artist named Kasing Lung.
🔹 It has big ears, a wide smile with teeth, and comes in hundreds of different costumes—like animals, fairy-tale characters, zombies, astronauts, and more.
🔹 It belongs to a series called The Monsters, but Labubu became the most loved character of all.
Labubu Doll is Viral All Over the World
Here’s what’s happening:
- 🛫 People are flying across countries just to buy rare Labubu dolls
- 🤳 Celebrities like BLACKPINK’s Lisa, Rihanna, and even Kim Kardashian were seen with Labubu keychains
- 📦 On TikTok, thousands of users are posting Labubu unboxing videos
- 📰 News headlines across the U.S., UK, and Asia are calling it “The Toy That Broke the Internet”
Insane Facts About Labubu That Will Shock You
Some Labubu dolls are being sold for ₹1.25 crore (Yes, over $150,000)!
- A rare Labubu named “Labubu in a red devil costume” was sold on the resale market for more than $150,000 (₹1.25 crore).
- Other editions are reselling for ₹50,000 to ₹3 lakh+, depending on rarity.

A human-sized Labubu (almost 5 feet tall!) was launched by Pop Mart for collectors.
- The giant Labubu dolls sold out within minutes online.
Pop Mart’s CEO earned ₹13,000 crore in a single day
- The viral success of Labubu caused Pop Mart’s stock price to shoot up.
- Company CEO Wang Ning’s personal wealth grew by $1.6 billion (₹13,000 crore) in just one day!
Fights broke out in malls
- In places like Hong Kong and Malaysia, people were seen fighting in stores to get their hands on the latest Labubu drop.
Why is Labubu Doll So Addictive?
Labubu is sold in “blind boxes”—which means you don’t know which one you’re buying until you open it.
This creates:
- Excitement
- Addiction
- Surprise
It’s just like opening a birthday gift every time… and people love the thrill.
The Marketing Trick: Why Everyone Wants One
Pop Mart used hype marketing like a pro:
- Limited drops (only a few pieces at a time)
- Celebrity exposure
- Flash sales on their app
- Rare golden editions (very hard to find!)
- Emotional attachment—Labubu has a backstory like a fairy-tale character
News That Made Labubu Famous
Some crazy headlines that made Labubu world-famous:
- “Labubu Craze Causes Stampede in Tokyo Mall” – Japanese news
- “Doll Resold for ₹1 Crore in China” – Chinese financial sites
- “This Toy Made Its Creator a Billionaire in One Day” – Bloomberg
- “Labubu Replaces Hello Kitty as Gen-Z’s Favorite Toy” – UK Toy Fair
- “Collectors Say Labubu Helped with Anxiety and Loneliness” – Lifestyle news
Labubu’s Popular Editions (with Price Info)
Labubu Edition | Price (Resale) |
---|---|
Devil Labubu (red) | ₹1.25 crore ($150k) |
Mermaid Labubu | ₹70,000 – ₹1.5 lakh |
Labubu x Skull Panda Collab | ₹50,000 – ₹80,000 |
DIY Painted Labubu (1 of 1) | ₹2 – ₹3 lakh |
Giant Human-Sized Labubu (5 ft) | ₹3 lakh+ (sold out) |

Where Can You Buy Labubu?
- Pop Mart Official App (global shipping)
- Amazon, Shopee, AliExpress (selected countries)
- Pop Mart stores in cities like Mumbai, Tokyo, New York, London
- eBay and StockX (for rare and resale Labubu)
Final Thoughts
Labubu is not just a toy. It’s a fashion symbol, a collector’s dream, and a money-making machine. From tiny blind boxes to millionaire auctions, this doll has become the most powerful toy trend of this decade.
So the big question is:
Will you buy one… or become obsessed like the rest of the world?